Why is Highland Beef Better and how to cook it.

Your making an investment, lets ensure you get the taste you deserve.

Logo with a bison and the words 'Quality Highland Beef'
Quotation about a study by Charles Bruce at the University of Glasgow, Scotland, comparing Highland beef to commercial beef in tenderness, protein, iron, and cholesterol.

What makes Highland beef special?

Highland cattle are a heritage Scottish breed that grow slowly on pasture, developing naturally lean beef with rich, beefy flavor. The result is tender, gourmet-quality beef that’s prized in premium kitchens and rarely found in grocery stores.

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What is Quality Highland Beef (QHB) certification?

QHB certification is a program through the American Highland Cattle Association that verifies true Highland genetics, humane care, and consistent beef quality. Our Highland beef is proudly QHB certified — giving you confidence in what you’re buying.

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Why isn’t Highland beef available in most stores?

Highland cattle mature more slowly and aren’t raised in large feedlot systems. Because production is limited and focused on quality over volume, most Highland beef is sold farm-direct instead of through retail chains.

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How should Highland beef be cooked?

Because Highland beef is lean and naturally tender, it’s best enjoyed rare to medium for steaks, with shorter, gentler cooking times. For ground beef or roasts, avoid overcooking — let the flavor do the work.

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University studies show Highland Beef is “IT”.

Instructional graphic for cooking Highland beef steaks or burgers, showing a sequence of cooking times and steps to remember 5-4-3.
Sign promoting Highland Beef, showing a close-up of raw beef with marbling, and text highlighting its tenderness and scientific studies confirming this.